It’s a prime marketing tactic that occurs all the time and, I’m pretty sure, upsets people who hear about it. I’m talking about the “no, don’t cancel your subscription because we have this special price to keep you around”. Why should people who complain get the best price?
I bring this up because I was on a free trial of emusic.com, and due to an error with my calendar I missed my un-subscribe day by one and got stuck with a one month subscription for $9.99 and 40 songs (which I guess is another annoying tactic — the inverse opt-out; you agree to be billed unless you tell us otherwise cause it’s just easier for us to get your money that way). Great, now I have to find 40 songs to download. I started to go through the motions to cancel the account so that I wouldn’t get charged again next month. Do you want to cancel? Yes. Then they throw it out: “Wait! what if we gave you 20 songs for $5.99, would that make you stay? That’s only 30 cents a song.” No, it’s to late. Perhaps if you had offered that up front we wouldn’t be in this particular situation.
Thus I am seeking recommendations for downloads that can be obtained from emusic.com.
And that’s why tree’s shouldn’t play with fire.
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