What happened to Modrobes?

Modrobes pants were the ‘must have’ item in the late 1990′s. Everyone had them. I had them. I still have them — my first and only pair have a small rip from a bike chain that has never expanded over the past 11 years. This article from The Toronto Star examines Modrobes fall at the hands of cheap imports and changing consumer habits, and their recent rise from the ashes. Despite what the article says I think their problem might also have stemmed from that fact that their clothes were too well made. I mean c’mon, 11 years and counting!